SAN FRANCISCO, Calif. — We’ve all done it on Amazon: looked, clicked, and purchased. Then the item you wanted on Thursday takes two months to arrive. Or it’s not working and the seller isn’t responding to emails. Alternatively, the hot water bottle you purchased smells like a chemical plant. The good news is that you usually already have the information you need to prevent these issues on the Amazon page — you simply need to know what to look for.
Here’s a step-by-step strategy to understanding what Amazon says.
What is the name of this thing?
To begin, insert the name of the item you wish to purchase. That isn’t always easy because you don’t always know what you’re looking for. Take full spectrum light lamps, which can benefit persons with Seasonal Affective Disorder (SAD) when the days get shorter. SAD lamp, winter light, and circadian rhythm setting are just a few of the names given to them.
Amazon’s algorithms will do everything they can to assist you, even if you only write in a few words. It’s always worth checking the list because it often provides you with words you hadn’t considered, which can lead to items that are closer to what you’re looking for. Alternatively, experiment with different terms to see what else comes up.
The Best of Amazon
Following your search, multiple rows of items with a “Amazon’s Choice” tag will most likely appear at the top of the page. According to Chris Perry, vice president of Edge by Ascential, a company that helps brands position themselves within e-commerce, this means that Amazon deems this specific product optimal for that specific search keyword or phrase due to its combination of high reviews and ratings, high sales, and ability to ship immediately primarily via Prime. Because Amazon doesn’t allow products to buy the Amazon’s Choice tag, the tag is solely dependent on the product’s reputation.
These are items that, based on sales, are among Amazon’s most popular products in whatever category you’ve searched. The designation is changed every hour.
While there is no way to game this, things that are a Deal of the Day, a Lightning Deal, or have received press attention or have gone viral as a result of a blog post might become top sellers unexpectedly. “For example, Oprah’s favourite things necessitate meticulous inventory planning,” stated Danny Silverman of Edge by Ascential.
Examine the expected delivery date.
Check the delivery date if it isn’t prime. It’s easy to anticipate everything arriving in two days or less, especially if you order using Prime the majority of the time. As a result, the non-arrival for a week comes as a bit of a shock. Click on the item and look on the right-hand side, below the price, to view this.
Examine the seller’s feedback.
The next step is to determine whether or not this merchant is reputable, providing reasonable quality and prompt service. Click on the vendor’s name, which is below the price, to find the seller rather than the product. “Sold by XXXX,” it should say.
Answers to the questions
If you scroll down the page on many Amazon products, you’ll find a Questions & Answers section with answers to your questions. These are questions that potential buyers have posed to the seller, or individuals who have purchased the item, and the seller, or people who have purchased the item, has responded to. It’s worth asking a question if you’re concerned or perplexed about something concerning the item and aren’t in a rush. Within a few hours, someone generally responds.
Examine the feedback.
If you really want to know if something is worth buying, nothing beats reading reviews. Many items have thousands of reviews, but be aware that some of them are fakes created by persons who were paid to do so. Some pointers:
- Use the “Most Recent” option to find what you’re looking for.
Products can vary, and vendors may substitute one item for another that is comparable. You want to hear from people who just bought it, not from folks who bought it two years ago.
- Select the lowest ratings by clicking on them.
All of the 5-star, 4-star, and other reviews may be found to the left of the reviews. Not just the high-rated ones, but some of the lower ones as well. This keeps you from seeing solely phoney reviews (not that there aren’t any), and it also allows you to understand what common issues people have. While a reviewer may be a grump who despises everything, if a large number of individuals raise the same issue, you can get an idea of what the true difficulties are.
- Keep an eye out for Verified Buyers.
Amazon tracks when a reviewer has really purchased a product to prevent fraudulent reviews. Of course, there’s no way to know for sure. “Many unscrupulous vendors now claim that it’s worthwhile to buy things in order to write a review. So they engage people to create phoney accounts in the United States, buy the goods, and leave a review,” said Jason Goldberg, a digital shopper marketing expert with Publicis Groupe, a French marketing firm.
Look for poor English to ensure it’s a genuine buyer — not that everyone is an English major, but something written by a clearly non-native speaker could indicate it came from an offshore review farm.
Be Wary of Subscriptions
Customers can subscribe to select products on Amazon, which allows them to set up automatic refills without having to renew, generally at a lesser cost. If you don’t want more of the item in a month, and the month after that, don’t click this button. You could be startled when your second order of Vegan, Gluten-free Aloe-based Liquid Foundation arrives if you don’t pay attention and click the subscription button believing you’re merely getting it cheaper.
Make sure the delivery address is correct.
Many of us place orders for products to be shipped to friends and family all across the world, especially during the holidays. Amazon will utilise your default address as a starting point, but it will also display the most recently used. Make sure you don’t send your 90-year-old aunt a tricycle that was designed for her granddaughter. After you click Proceed to Checkout, you’ll be given the option to select a shipping address. Make sure the thing is travelling in the right direction.
Don’t use the 1-Click method.
Don’t utilise the 1-Click button unless you’re quite positive that everything is set up precisely how you want it for this specific item. It’s worth the extra minute to have the opportunity to double-check as you go. This option is always located directly beneath the yellow Add to Cart button. Though it’s good to know that if you appreciate the convenience of 1-Click but don’t want a slew of individual transactions, Amazon will try to combine your 1-Click orders if they’re placed within 30 minutes of one other, according to Joanne Joliet, a senior retail analyst at Gartner.